Audrey McClelland
Senior Counselor – Social Media

Audrey McClelland is a Social Media expert and full-time blogger who is often tapped by major brands to assist with generating online buzz and building online communities.

In 2005, after working for Donna Karan International in New York City for six years, McClelland returned to her home state of Rhode Island and co-founded the site MomGenerations.com, a go-to resource for the entire family, with her mom, Sharon Couto, and her sister, Jane Porricelli. 

McClelland is one of Walmart’s Elevenmoms, a group of mom bloggers who help Walmart in its Social Media efforts. She also is on the Playskool Parents Play Panel, consulting the Playskool team in Social Media.

She was recently one of four women chosen to speak on the topic "Being a Mom in the Digital Social Evolution" at Social Media leader Jeff Pulver’s SocComm Event in New York City. She was recently featured in Huggies' "30 Moms, 30 Generations" online video campaign, and she is a Johnson & Johnson "Real Moms" vlogger on the J&J Health Channel on YouTube. In addition, she has worked on campaigns with brands such as JCPenney, Old Navy, Ann Taylor, Nike, Juicy Juice, Playtex Baby, LeapFrog and Clorox.

McClelland co-wrote Preconception Plain & Simple - A Deliciously Smart and Sexy Guide in Preparing for Pregnancy with her mom, and has contributed articles to Conceive Magazine. She has appeared in segments on ABC's 20/20, Fox News Boston and CBS Boston News. She also has been featured in Woman’s World Magazine, Men’s Health Magazine, Pregnancy Magazine and The Providence Journal.

Drawing on her background in fashion, each Friday night she hosts a BlogTalkRadio show called "Feel Good Fashion", and she also contributes to the Blissful Style channel on BlissfullyDomestic.com. On January 1, 2009, she launched a now-popular series called "365 Days of Fashion Advice for Moms," offering one piece of fashion and/or beauty advice each day, either through a blog post or a vlog. McClelland graduated from Brown University in 2000. She lives in Rhode Island with her husband and their 4 boys, ages 4 and under.