Jasmin Blackmar
Senior Counselor  - Marketing/Brand

Jasmin Blackmar is an International Marketing Management expert who offers clients a rare combination of artistic creativity and business savvy. For more than 25 years Blackmar has successfully developed comprehensive brand strategies and marketing programs for government agencies, private businesses, non-profit organizations, professional services and e-commerce companies worldwide.

Blackmar specializes in using on-line communications strategies to help clients tell stories, build and protect brands and manage reputations when the stakes are high. Her expertise is wide-ranging and includes: Internet content management/interactive development, international marketing, corporate communications, brand marketing, corporate events/tradeshows and product development. She has implemented large-scale corporate projects with budgets from $10,000 to $1,000,000 and has managed marketing teams with dozens of people located in multiple countries.  Throughout her career, Blackmar has provided creative direction for countless worldwide advertising and research agencies including, Saatchi & Saatchi/Puerto Rico, Mexico, South Africa, Taiwan; J.Walter Thompson/Brazil, Taiwan; DIK Ocean/Japan, Taiwan; DDB Needham, New York; Gravity Inc., Grasshopper-UK; Research International UK.

Blackmar also has extensive marketing and brand experience in the area of litigation support, and e-discovery, providing end-to-end marketing communication programs and sales support for Ibis Consulting Inc., recently acquired (2006) by Pitney Bowes Legal Solutions, the leading single-source provider of litigation and document services for law firms and corporate counsel clients.

Blackmar is currently President of Spero Studios an international marketing and design company dedicated to advancing innovative creative solutions via digital mediums. Using a research-based approach, Blackmar designs and implements communications strategies to give organizations a market advantage and achieve business goals. She is comfortable working across all channels and her strategies are designed to ensure consistency of message for all brand touch points.

Prior to starting Spero Studios in 2003, Blackmar spent 14 years in various marketing and product design positions at GTECH Corporation, the world’s leading supplier of real-time, on-line lottery systems.  As a result of her innovative approach to game design and solutions, her work was awarded two prestigious International Patent Awards for Internet game development. She also authored and designed a book on the history of the lottery, entitled Lottery Art & Science. Today, Blackmar serves as a consultant to GTECH for various technology design projects to support gaming solutions worldwide.

Blackmar also serves on the Board of Directors for Times 2 Academy, a charter school for grades K-12 in Providence, RI providing a learning environment linked to engineering, mathematics, science, and technology.

She holds a Bachelor of Arts in graphic design from Rhode Island College, and a graduate degree in advertising and design from the Rhode Island School of Design (RISD).  She is an adjunct professor in the Art & Art History Department at Providence College where she teaches on the subjects of digital imaging, animation and desktop publishing. Blackmar lives and works in Rhode Island.