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Media Training
Many people consider the prospect of meeting the press terrifying. The pressure doubles when they face interviews in the midst of a serious emergency or crisis. The Perry Group has developed an interactive media training program to provide individuals with the tools needed to participate in any interview, anytime, anywhere. This program is based on our extensive experience in asking questions as journalists, and providing answers on behalf of myriad companies. It teaches that the keys to any successful interview begin with understanding the media. It reinforces the importance of message development, preparation and practice. The Perry Group has worked with a diverse group of CEO’s, government officials, attorneys, spokespeople, university officials and third-party allies to prepare them for successful interviews with the media.
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